Our People
Where Talent Meets Tenacity
Where Talent
Meets Tenacity
Great ideas don’t just happen—they’re built by people with the passion, expertise, and resilience to see them through.
Keith Miranda
President
Keith Miranda
President
A strategist at heart with a financier’s mind, Keith brings over a decade of experience in investment management and structured finance from Citigroup and Westpac. As a Chartered Accountant and Harvard Business School graduate, his global perspective—shaped by his roots in France and Malaysia—drives Invictus Blue’s growth. Whether navigating markets or forging international connections as Board Director of the Australia China Business Council, Keith ensures the company stays ahead of the curve.
Jo Yau
Group CEO
Jo Yau
Group CEO
Jo is a powerhouse in the media and marketing industry, having led portfolios for global brands like Toyota, Maybank, and Emirates. She played a pivotal role in Grey Malaysia’s rise to the top, securing major awards like Cannes Lions and Kancil Awards. With leadership stints at GroupM, Zenith, and Malacca Securities, her expertise spans advertising, marketing, and commercial strategy—making her the driving force behind Invictus Blue’s vision and success.
Vinesh Thanabalasingam
Group Head of Finance
Vinesh Thanabalasingam
Group Head of Finance
Vinesh doesn’t just manage numbers—he builds financial strategies that drive business growth. As Group Finance Director, he oversees finance, legal, HR, and M&A, ensuring sustainable profitability. With a deep understanding of both finance and digital strategies, he expertly navigates the fast-paced world of marketing and advertising, making him a trusted leader in the industry.
Sharon Gomes
Head of Talent
Sharon Gomes
Head of Talent
Sharon is the backbone of Invictus Blue Group’s people and operations, driving talent development and organisational culture with a strategic, forward-thinking approach. Passionate about building high-performance teams, she champions leadership excellence, employee growth, and agile workforce transformation. With a keen eye on evolving industry trends, she ensures Invictus Blue stays ahead by aligning people strategies with business objectives—creating a workplace where collaboration, creativity, and innovation thrive.
Shi Yen
Group Head of Strategy
Shi Yen
Group Head of Strategy
With over 20 years in communications and media, Shi Yen has shaped award-winning strategies for brands like L’Oreal Malaysia, Maybank and Sime Darby Property. Her career spans creative strategy, shopper marketing, and media planning—driving growth for multiple agencies. A master of brand frameworks and consumer insights, she turns big ideas into high-impact results.
Ricky Cheok
Head of Media
Ricky Cheok
Head of Media
From agricultural engineering to media innovation, Ricky’s journey is anything but conventional. With over 15 years in media and consumer behaviour, he’s worked with industry giants like CELCOM, HUAWEI, and AmBank, leading award-winning campaigns that merge traditional and digital marketing. A pioneer in data-driven media strategies, Ricky introduced platforms like Waze and Wowloud to the Malaysian market—proving that the best media solutions are both strategic and disruptive.
Heng Thang Wei
Executive Creative Director
Heng Thang Wei
Executive Creative Director
Thang sees the world as a canvas—every detail, a story waiting to be told. What began as a random sketches soon evolved into a career that has shaped brands like Coway, Lenovo, HSBC, Oppo, Samsung, and more. His work has earned him numerous accolades from some of the most prestigious award shows, including Cannes Lions, D&AD, Effies APAC, Spikes Asia, Adfest, and the Malaysian Kancil Awards. After more than 15 years in the industry, he knew it was his calling and finally stopped daydreaming about becoming a hot fireman.
Shakira Muhamad
Research & Insights Director
Shakira Muhamad
Research & Insights Director
Shakira has a knack for decoding consumer behaviour, turning data into actionable insights that drive business growth. With 15 years of experience across media, social, and digital marketing, she’s helped brands like PETRONAS, Maybank, and Astro craft impactful strategies. Passionate about sustainability, she’s also pursuing an MBA in Energy Management—ensuring that insights at Invictus Blue aren’t just consumer-centric but future-proof.
